our mission...
at Dayton Children’s our mission has never wavered. Kids come first and they always will. That’s why we’ve transformed from the inside out.
Our brand identity is not just a logo. It is a symbol of this transformation and represents our commitment to our community and our promise to put kids at the center of everything we do.
It is our responsibility – each and every one of us – to live our brand every day. By making the commitment to follow these guidelines, we can ensure that the community will know without a doubt that Dayton Children’s is a place where kids receive care that goes above and beyond.
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our brand hallmarks
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brand story
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visual identity basics
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language
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applications
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contact the Dayton Children's brand team